Meet Ritika Betala, she is a vegetarian food blogger. She started her journey 5 years ago and her posts are amazing. She has a strong fellowship of 56.7k. You can follow her at foodiesofindia.
See when her journey actually started- “when I had the opportunity of getting a blind lunch date with Rashmi Uday Singh, and I wanted to share the experience with friends and family and began the journey of Foodies of India!”, says Ritika.
Check out Ritika’s exclusive inspiring interview with us at womendigest.in
Tell us about yourself? And from how many years you are in this field?
I have always been passionate about food and how it brings people together. It started 5.5 years ago when I was sharing my food and recipes with my friends abroad via social media. I also have a full-time job as a marketing manager!
When was the eureka moment when you decided to become an influencer?
I started off as someone who wanted to share my love for food and eventually became what we call us today “influencers!” But I started blogging on my website about 5.5 years ago, when I had the opportunity of getting a blind lunch date with Rashmi Uday Singh, and I wanted to share the experience with friends and family and began the journey of Foodies of India!
What was the previous venture- what were you doing before becoming an influencer?
I had just completed graduation from Bentley University, Boston and had come back home to Bombay. While I had just landed my first job, I was also on the journey of becoming a food blogger.
What keep you motivated and what is the best thing you like about your current field?
When I went to Varanasi recently, I met up with a fellow blogger from the city and she told me that she had started blogging because of my page and looked up to me for inspiration! I didn’t know how to react, she introduced me to her parents, and was a wonderful guide to the mystical city and I was in awestruck trying to figure out if this is all a dream or the reality I have been dreaming of! The sheer joy and how food binds people together is what keeps me going!
Who is your role model in life?
There’s a lot of them in India and globally! However, to name a few, For food styling, I really look up to @allaboutthatpalate – Alok Verma, for food around the city – @foodofmumbai’s Saloni- she has come such a long way and has done things at the right time in the right way! I really enjoy their work!
What is your biggest strength and weakness?
Surprisingly, when it comes to food my strength and weakness are almost the same! I know when to control my portion size of what I am eating, but then there are days, where I have no control over my food intake! Jokes apart, I am a fast learner and am always looking to keep up and learn with the new and most updated ways to posting/clicking pictures that tell a story. While my weakness would be that I cannot let go of my phone sometimes, I have this constant need to check Instagram for stories, updates, numbers etc.,
Where you are located and how do you see when people recognise you at any public place?
I was born and brought up in Chennai and have been in Bombay for the last 20 years. I find it very flattering and am almost always blushing as I don’t know how to react and am mostly at loss of words!
What are your plans for the future?
Few years down the line – I want for all food enthusiasts, food lovers and fanatics to be associated with the term #foodiesofindia, where they are using the #hashtag to share their experiences and stories of how food has gotten them to a particular place/time/connected with certain people. (the # already has over 200k+ posts on Instagram) I also want to work towards foodies of India to be the go-to destination for anything you want to know around what’s happening in your city, what are the latest openings and must-haves when visiting a place. I am going to try my level best to balance work and blogging life, so I can work toward achieving this goal!
How will you define yourself in a single phrase?
If you have food and you have my attention!
Any message you want to give to readers?
For all those who are aspiring or, new bloggers Try to understand your niche, what you really like and are passionate about and let that reflect through the work you do. Don’t thrive to work just for “collabs/reviews/invites” when you are beginning if you are good at what you do. Try to be original and connect with the audience, take the time to understand and analyse what your followers like – the time to post, the type of image, the colors you use, the food/subject of the image – you are blessed to have such a great feedback mechanism provided by Instagram for you guys. Make use of the resources to understand where you are, what your audiences want and how you want to get there!
For other food enthusiasts – Enjoy every plate of food that you are lucky to be served and if there are any food influencers/bloggers that you are fond of, support them – a message, like, comment means the world to us!
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